Art, Identity and Culture 07 / 20 / 2011
BD Mark developed the official image for Rosafest, with Juegos Panamericanos as a motive. An art festival that takes 42 sculptures to the streets of the city of Guadalajara. Sculptures which will be intervened by reknown artists such as José Fors, Waldo Saavedra, Jeremy Penn, amongst others.
www.rosafest.com
Identity • Branding • Urban
Guadalajara Architecture 04 / 06 / 2011
Albertina Proyectos Culturales commissioned BD Mark to work on a wide distribution project about the Architectural heritage of Guadalajara. We created the name "La Ronda" in reference to a cultural walking tour which is represented by a knight who enjoys and watches over his property on foot (the pedestrian is shown to be wearing the helmet from the Coat of Arms of Guadalajara). BD Mark was also commissioned to come up with the design and structure of the cover based on this idea. Following several months of work, our proposal was taken to the H&M foundry with the specifications needed for its production.
Iconography • Culture • Heritage